Our unique approach
We focus on recorded phone calls over any other sales activity because
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Phone calls outnumber in-person meetings by over 5x for most organizations. In-person meetings are subject the Hawthorne Effect, in which people change their behavior when observed.
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Calls are the most cost-effective way to observe entire sales teams with consistency
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Objectivity . Calls can easily be recorded and the recordings don’t lie. Our memories are imperfect and observations are subjective.
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Audio clips are easily sharable across the organization.
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Curated examples can be listened to over and over and provide great content for Learning Management Systems.
Our Inspiration
Most companies that invest in preparing a sales “playbook” don’t have the ability to consistently measure and understand what actually follows on real sales calls.
We set out to change that by giving executives, managers, trainers, and sellers the metrics and coaching they need to accelerate revenue growth consistently across the entire organization. We identify, measure, and improve the behaviors that have the greatest impact on sales performance.
